To compose IAS’s visual communication, we wanted to create a modern, trustworthy and confident identity that would reflect the high level of experience and services of our partners and personnel. For our logo, we chose to refer to the connection created between IAS and the customer. Our objective was to visualize the steps IAS follows in order to optimize the customer’s financial interests. The symbols that inspired us were the financial charts representing our customers, IAS’s initials representing its field of action, and the interaction and connection thereof.

Logo designed by PecoraNera